SELDAR MISR: A Premiere Real Estate Projects

SELDAR MISR, founded in 2007, is a prominent Egyptian real estate and hospitality investment company known for developing high-end residential and commercial properties in key Egyptian cities, including Cairo, Alexandria, and Hurghada. One of its notable developments is the Al Jazi Egypt project in New Cairo, which integrates the JW Marriott Residences New Cairo and Marriott Residences New Cairo as luxury branded residences, marking Marriott’s first such venture in Egypt. This expansive project covers 266,500 square meters and is distinguished by its luxury offerings, including LEED certification, extensive green spaces, and advanced pedestrian-friendly design, which directs traffic underground to enhance the living environment.

SELDAR MISR operates through multiple subsidiaries and has successfully collaborated with international brands such as Marriott and Hilton to bring upscale residential, hospitality, and retail projects to the region. Its New Cairo offerings include Al Jazi First Mall and Chess Field Mall, which host global brands and offer flexible purchase plans. SELDAR MISR’s ventures also include projects in the MENA region, Europe, and the USA, emphasizing long-term investment appeal and customer-focused development standards​.

Foundation and Leadership

Seldar Misr was founded in 2007 as a strategic part of Al Faisal Holding, a prominent Qatari family business and one of the top family enterprises in the Middle East. Its leadership is led by CEO Tarek El-Sayed, who brings extensive expertise in investment, hospitality, and real estate development. Under his guidance, Seldar Misr has grown to include a robust portfolio of hospitality ventures and real estate projects, aiming to bring innovation and high-quality service to the Egyptian market.

With Al Faisal Holding’s ARTIC as its hospitality division, Seldar Misr benefits from a larger network of resources and expertise, allowing it to develop premium properties and build partnerships with international hotels like Hilton and Marriott. This strategic positioning and leadership focus have helped Seldar Misr expand into other areas of the economy, including tourism, commercial malls, and branded residences, making it a significant player in Egypt’s real estate and tourism sectors.

Master-Plan and Design Excellence

Seldar Misr’s master planning and design approach centers on creating vibrant, high-quality mixed-use developments that integrate luxury, function, and sustainability. Their flagship project, Al Jazi Egypt in New Cairo, reflects this commitment with meticulously planned branded residences, commercial spaces, and top-tier facilities emphasizing comfort, community, and convenience.

In Al Jazi, Egypt, Seldar Misr has introduced Egypt’s first branded residences in partnership with Marriott International. This includes JW Marriott and Ritz-Carlton branded properties, offering a new level of luxury and high-end services previously unseen in Egyptian residential real estate. The development incorporates the Chess Field Business Suites and Al Jazi First Mall, blending high-end retail, business, and lifestyle services to create a self-contained community. These spaces have been crafted to provide business professionals, residents, and visitors with seamless access to world-class amenities and services, contributing to Seldar Misr’s vision of transforming the local real estate market through innovative and high-quality development standards​.

Influence in the Egyptian Market

Seldar Misr has established itself as a significant force in Egypt’s real estate market by focusing on upscale developments that cater to high-end residential, commercial, and hospitality needs. The company’s influence is evident through its extensive portfolio, which includes landmark projects like Al Jazi First Mall and the Hilton Hurghada Plaza. These developments highlight Seldar’s commitment to combining luxury with innovation, attracting local and international investors, and raising the profile of Egyptian real estate globally.

The company’s strategy, integrating local cultural elements with international quality standards, has strengthened its market position, especially in Cairo and vital coastal cities. Seldar Misr’s business model also emphasizes sustainable profit growth and community-oriented initiatives, reinforcing its commitment to positive economic and social impact in Egypt. Through its CSR initiatives and sustainable practices, Seldar Misr enhances urban landscapes and boosts community engagement and environmental responsibility. These are key factors in its growing reputation and influence across Egypt’s real estate market.

Purchasing and Investment Opportunities

Seldar Misr offers diverse purchasing and investment opportunities within its Al Jazi projects in New Cairo, particularly through its premium branded residential units in the Al Jazi First Marriott Residence and JW Marriott Residence compounds. Known for high standards of luxury and convenient payment options, these residences are designed to attract local buyers and international investors looking for reliable real estate assets.

Al Jazi First Marriott Residence units, starting at EGP 3.2 million, are available with options for semi-finished or fully finished interiors, including premium Samsung appliances. Investors can also benefit from an extended payment plan of up to 8 years without a down payment, making it easier for buyers to secure property in one of Egypt’s most sought-after areas. Additionally, Seldar Misr’s collaboration with Marriott ensures ongoing property value appreciation due to the global luxury branding and consistent quality associated with Marriott projects.

New Cairo’s rapidly developing infrastructure, strong demand, and continuous government-backed expansion bolster its investment appeal. The area’s strategic location and modern amenities make it a promising market with solid returns on real estate investments, ideal for residential, commercial, and mixed-use projects like Al Jazi Egypt. With a growing population and modern public facilities, New Cairo offers a stable, appealing environment for real estate investment, attracting buyers and investors interested in sustainable and profitable assets.

Future Trends and Projections

Seldar Misr’s future trends and projections for real estate development in Egypt highlight its commitment to sustainable luxury and hospitality-focused living, positioning it as a prominent player in the country’s evolving property market. Notably, its Al Jazi Egypt project in New Cairo, featuring branded residences under the Marriott and JW Marriott brands, sets a precedent for the “branded residence” trend, combining premium living with five-star amenities. This nearly fully completed project attracted substantial sales and investments, indicating strong demand for high-end, mixed-use developments. Furthermore, Seldar’s alignment with Marriott International for future phases solidifies its brand image as a luxury real estate leader in Egypt and points to ongoing high-end hospitality integration in its future developments.

Looking forward, Seldar Misr aims to expand its project portfolio in key Egyptian locations such as Cairo, Alexandria, and Hurghada, focusing on achieving a robust market presence in the hospitality sector. As part of its growth strategy, Seldar Misr intends to leverage in-house financing to meet the demands of Egypt’s affluent buyers, capitalizing on rising trends in luxury tourism, sustainable architecture, and branded residential spaces. The company’s projects cater to domestic and international buyers, positioning it well within Egypt’s larger real estate transformation driven by demand for modernized, lifestyle-focused developments that blend convenience and opulence.

Frequently Asked Questions

Where is Seldar Misr’s headquarters located?

Seldar Misr’s headquarters are located in Cairo, Egypt. The company maintains a strong presence in key business and real estate hubs across Egypt, including Cairo, Alexandria, and Hurghada. Its positioning within Egypt’s capital aligns with its goals of developing high-value projects and strengthening partnerships in real estate and hospitality, especially within bustling urban areas like New Cairo.

For inquiries or potential partnerships, contacting their Cairo office provides a direct line to their primary operations and project management teams. This headquarters location also connects Seldar Misr to its broader network across Egypt and the MENA region and its growing expansion into European and U.S. markets.

What are the current prices for properties in Seldar Misr?

The current property prices in Seldar Misr’s Al Jazi developments in New Cairo, Egypt, offer several options reflecting the project’s luxury market positioning. For instance, fully finished apartments within the Al Jazi First Marriott Residence are priced at approximately EGP 12.9 million for units around 175 square meters, translating to about EGP 73,988 per square meter. These units have high-end finishes, including premium appliances and amenities designed for luxurious living.

What are the recent reviews of Seldar Misr’s services?

Recent reviews of Seldar Misr highlight client satisfaction and the value of its luxury offerings, particularly in the Al Jazi Marriott-branded residences. Clients have praised the design and quality of these residences, appreciating their alignment with international standards. The development’s collaboration with Marriott enhances its reputation, attracting local and international buyers. Additionally, Seldar Misr’s customer service has received positive feedback, with the company noted for its responsive approach and streamlined purchasing processes that cater to investor convenience and confidence. The company’s reputation as a trusted developer has also been bolstered by its emphasis on luxury and innovation, securing its position as a leader in Egypt’s upscale real estate market.