Engineer Sherif El-Sherbiny, Minister of Housing, Utilities, and Urban Communities, held a meeting this morning with representatives from a real estate marketing and development company affiliated with the Housing and Development Bank. The meeting focused on reviewing the company’s performance in marketing projects for the New Urban Communities Authority (NUCA), with officials from the Ministry and NUCA in attendance.
During the meeting, the minister emphasized the importance of enhancing and expanding the role of real estate marketing and development companies. He stressed that their contributions should not be limited to real estate marketing but should also extend to participating in urban development projects in partnership with NUCA. This aligns with the Ministry’s strategy to maximize the impact of these companies and leverage their resources to achieve sustainable urban development and increase financial returns.
The meeting included a detailed presentation of the company’s current strategies for marketing residential projects developed by NUCA. The minister underlined the necessity of adhering to the specified timelines for marketing plans while continuously monitoring and evaluating performance to ensure the desired objectives are achieved. Additionally, he highlighted the importance of maximizing the utilization of available housing units within the authority.
This meeting reflects the Ministry of Housing’s commitment to supporting the real estate marketing and development sector as a key driver for urban development. It is part of a comprehensive strategy aimed at fostering partnerships and optimizing the use of NUCA’s resources and ongoing projects.