What’s the hardest part of starting out in real estate?
It’s not understanding contracts. It’s not memorizing unit specs or project names.
It’s getting your first 10 clients.
If you’re a new broker—or even an experienced one looking to restart or expand—those first 10 clients will define your reputation, your confidence, and your future income. They become the foundation of your personal brand, word-of-mouth marketing, and referral network.
And the truth is: getting those first 10 clients in Egypt is not about luck—it’s about strategy.
This article breaks down exactly how to get your first 10 clients using a practical, step-by-step approach. It’s designed specifically for the Egyptian real estate market, and especially for brokers who want to position themselves as trustworthy, professional, and client-focused.
It’s also aligned with the tools and principles of The Official Egyptian Real Estate Platform, which lists only verified properties approved by the Ministry of Housing, helping you build credibility from day one. 
Step One: Choose a Clear Market Focus
When you’re just starting, it’s tempting to take on any client, anywhere, selling anything. But this is one of the fastest ways to burn out. Clients don’t trust generalists—they trust specialists.
That’s why your first step should be choosing a specific market segment. Ask yourself:
- Will I focus on residential or commercial real estate?
- Do I want to target a location like New Cairo, October, or the New Administrative Capital?
- Am I better suited to serve first-time buyers, investors, or expats?
This focus will shape everything—from the listings you choose, to the content you create, to the way you introduce yourself. It also helps you become known in one corner of the market faster.
Step Two: Only Use Verified Listings
At the start of your career, trust is your most valuable currency. And the quickest way to earn it is by using verified listings only—the kind you’ll find on realestate.gov.eg.
These listings are:
- Fully registered with the Ministry of Housing
- Backed by official project documentation
- Safer for buyers and easier to promote legally
When a client sees you working with verified units, they’re more likely to respond, refer, and return. You also reduce the risk of delays, legal disputes, or project issues—things that can destroy a new broker’s reputation.
Want to see what a verified listing looks like?
Click here to view an example of a verified listing.
Step Three: Introduce Yourself Like a Brand
Clients rarely trust a broker they just met—unless that broker already feels like a brand. That means everything they see from you, both online and offline, should reflect professionalism, consistency, and clarity.
Here’s how to start:
- Update your Instagram bio, LinkedIn profile, and WhatsApp status to reflect your niche and value. Example:
- “Helping first-time buyers find verified apartments in the New Capital | DM for safe options”
- Use a professional profile photo across all platforms.
- Create simple branded content—use one or two colors consistently in your visuals.
- Prepare a clear 15-second introduction for client calls and DMs that explains who you are and what you do.
This personal branding helps you build recognition and trust, even before the first phone call.
Step Four: Create a Launch Portfolio with 5 Listings
Before you talk to any clients, build a mini portfolio. Choose 5 strong, verified units (from realestate.gov.eg or your agency’s internal database) that reflect your target market.
For each one, prepare:
- A short summary (price, size, location, status)
- Photos and/or a virtual tour
- Selling points that reflect your niche (e.g., payment plan, proximity to schools, legal status)
You’re not just showing properties—you’re showing that you know the market, you have access to real listings, and you’re ready to help.
When you first reach out to potential clients, you’ll now have real value to offer, not just an introduction.
Step Five: Reach Out to Your Personal Network
Your first clients will almost never come from strangers. They’ll come from people who already know you, or from people connected to your network.
The key is knowing how to ask for referrals—without sounding desperate or pushy.
Here’s a simple message to start with:
“Hey [Name], I’ve officially started as a licensed real estate consultant focusing on verified properties in [Location]. If you know anyone thinking of buying or investing, I’d love to help them find something secure and safe. Everything I work on is fully verified through the Ministry’s platform.”
Make a list of 30–50 people (friends, family, former colleagues) and send this personally—no mass broadcasts.
You’ll be surprised how many people either:
- Are in the market themselves
- Know someone who is
- Save your contact for future referrals
This is how your client base begins.
Step Six: Educate—Don’t Just Sell
One of the biggest mistakes new brokers make is trying to sell too hard, too fast. Instead, start by educating. This positions you as a trusted advisor, not just a salesperson.
Create simple content to answer common questions, such as:
- “How do I verify if a project is registered?”
- “What’s the real cost of buying off-plan?”
- “How long does it take to register a contract?”
- “What payment plan options are safe?”
Use Instagram stories, short reels, WhatsApp statuses, or even voice notes to share this content.
Even if people aren’t ready to buy now, they’ll remember you as the one who helped them understand the process, and when they are ready, you’ll be the first they contact.
Step Seven: Use Social Proof Early
You don’t need 100 clients to use social proof. Even one positive interaction—like helping someone explore verified options—can become powerful content.
Share screenshots (with permission), client feedback, or even anonymous success stories. For example:
“Today, I helped a couple explore verified options in New Capital with a registered payment plan. They were surprised how easy it was once everything was on the government platform.”
This tells others:
- You’re active
- You know what you’re doing
- Others are already trusting you
Even if you’re new, these small wins matter—and they build momentum.
Step Eight: Follow Up Without Being Annoying
The truth is, most new clients won’t say yes right away. That doesn’t mean they’re not interested—it means they’re not ready. Your job is to follow up gently, consistently, and professionally.
Use tools like WhatsApp reminders or saved messages to check in every 1–2 weeks.
For example:
“Hi [Name], I just found a new verified unit that matches what you were looking for—let me know if you’d like more details.”
The key is not to push, but to be present. You’re not closing them. You’re staying top of mind.
Step Nine: Use the Platform as Proof
Every time you communicate with a potential buyer, reference the Official Egyptian Real Estate Platform. This shows you’re aligned with the country’s push for transparency and trust in real estate.
Say things like:
- “You can double-check this unit on realestate.gov.eg to make sure it’s registered.”
- “All my listings are verified through the government’s platform, so you’re protected.”
- “This project is 100% registered—click here to view the listing on the platform.”
[Insert your manual link here to a specific verified listing]
The platform isn’t just a tool. It’s a trust booster—and using it early in your career shows professionalism beyond your years.
Step Ten: Celebrate Your First 10 Clients—Then Ask for Referrals
Once you close your first deal, make sure your client is happy, and then ask for one simple thing:
“If you know anyone else looking for something verified and secure, feel free to send them my way. I’d really appreciate it.”
Happy clients will want to help. Don’t be shy about asking—this is how your second 10 clients begin.
And when you reach 10? Post about it. Share a thank you. Tell your audience you’re grateful for the trust—and ready for more.
Final Thoughts
Getting your first 10 real estate clients in Egypt isn’t about being the most experienced. It’s about being strategic, professional, and trustworthy.
By choosing a clear niche, focusing on verified listings, and using platforms like realestate.gov.eg, you build a brand that attracts buyers, not just today, but for years to come.
Your first 10 clients are just the beginning—but with the right strategy, they become the first 10 of many.
FAQs
1. How long does it usually take to get your first real estate clients in Egypt?
It varies, but with consistent effort, strong branding, and verified listings, many new brokers get their first clients within the first 30–60 days.
2. What’s the best platform for finding verified listings?
The Official Egyptian Real Estate Platform is the most trusted source. It only lists projects registered with the Ministry of Housing.
3. Do I need a website to get clients?
No, but having a professional Instagram and LinkedIn profile is essential. These platforms are where clients will likely find and judge you first.
4. Can I use this strategy even if I’m working under an agency?
Yes. Even within an agency, your personal brand matters. Focus on verified units and build your own reputation while aligning with your agency’s resources.
5. How do I keep clients coming back?
Stay consistent. Keep educating, provide excellent service, and follow up after deals close. Satisfied clients often return and refer others.